So yeah, my life is that underdog story. Grew up in poverty, in a toxic, single parent home with physical and mental abuse, and not enough money for food and clothes, had AuDHD, no friends, no allies. Propelled myself out of this hellhole into top agencies on global brands like Coca Cola, Hilton Hotels, Sony, Toshiba, Audi, Siemens and hundreds more, lived in Los Angeles, London, Madrid, Auckland and Berlin, won awards and led strategic digital initiatives worth millions. I guess you can call that a success story. And then I noticed that I was somehow always trying to coach the person behind the brand. I would talk more about psychology than about conversion metrics. Looking at it with more distance, I was trying to heal myself. Obviously that didn’t go well in the corporate world. I understood all of this too late. The trauma, my own blind spots, my own self-sabotaging. I wish I could go back in time and tell my younger self what I know today. If you hear about a time machine prototype somewhere, looking for test candidates, sign me up- Kiergegard said: “You can’t make sense of your life looking forward. Only backwards”. I guess he was right, At some point I discovered the Tarot, not even sure why, as a science nerd and “truth-teller” proof addict. But as my friend from Oregon once said: whatever works, man, whatever works. So I’m using that, too. I use everything I can find, to make life on planet Earth easier. Am not a friend of over-intellectualising, complicated language or whoo-whoo spirituality. I might slip into one of those, but usually fall at the other end and realize, hey, we are still on planet Earth. I hope that all the stuff I collected along the way of this life journey can help others in making their journey a bit easier.